Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing skills and stay up-to-date with key trends in the sector. You will develop key marketing and communications skills at a leading international business facing University. Before a company can start creating a marketing campaign, it needs a product to sell. This is an MSc programme in Marketing aimed primarily at students wishing to convert from other disciplines or those who wish to gain a qualification that will validate their work experiences.
This course is designed to facilitate the ability to formulate and implement marketing strategy. A degree in marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.
It will consider the entrepreneur and owner manager; their nature and motivation, and the character of the small enterprise. Spatial (market) information is essential for many strategic and operational marketing decisions like assortment planning or micromarketing, location planning and direct marketing/CRM.
Most graduates start off in junior positions (assistants) and work their way up, as the more knowledge and experience, the more chance you have of getting a job in marketing. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
This module will introduce students to the underlying philosophy of marketing planning and the significance of the planning phase in order to give an overall perspective of what planning aims to achieve. Di dalam marketing budget dengan jelas harus dinyatakan besar biaya yang diperlukan jenis kegiatan pemasaran untuk berbagai teknik promosi, melakukan riset pemasaran, dan sebagainya.