The latest marketing insights, plus sneak peeks at session content from the Conference! Berkaitan dengan semakin luasnya tanggungjawab public relations, permasalahannya adalah bagaimana mengintegrasikan kedalam promotion mix. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research.
Applying real-time marketing practices and adding the ability to integrate customer behavioural data from all channels, delivers even greater marketing precision and improves customer engagement for the long term. As a result, the microeconomic concepts of decision and choice will be addressed, linking directly to the consumer behaviour issues in marketing.
They will acquire the necessary skills to research marketing data and to use this information to understand how the strategic brand management process is formulated, planned and executed. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations.
The specific requirements for Marketing are that you must meet with the department’s Graduate Convenor to discuss an appropriate personal programme of study. Marketing is taking the entrepreneurial lead by finding market segments , untapped needs and new uses for existing products, and by creating new processes for sales, distribution and customer service.