Business Development Managers are responsible for developing the business side of a company, identify arising business opportunities and build long term relationships with prospects in order to increase the company revenue and maximize profits. Leadership is the ability to see a gap between what is and what should be and the willingness to take responsibility for closing it. Leadership can also be the ability to create a gap between what is and what should be, where such a gap is necessary to propel the business forward, and, then, taking responsibility for closing it.
Blogging: hiring bloggers to write articles and reviews about your products, services or solutions is one way to increase your brand presence and awareness over the web, blogs are a good way to generate content and channel traffic to your website, these articles can be shared with other business and news websites which will increase your reach further and allow word of mouth to spread among readers and their network.
This can be manifested in what as known as Packard’s Law which was named after David Packard, cofounder of HP. The Law states that no company can consistently grow revenues faster than its ability to get enough of the right people to implement that growth and still become a great company.
Hiring a reactive person to do business development can be a vital mistake, a reactive employee will rarely take initiative, they prefer to stay in their comfort zone, they need to be micromanaged and told what needs to be done and how to do it, and they need to be closely monitored at all times.
On the other hand, a proactive person is the total opposite of that, they do not like to be micromanaged, they like to be told what needs to be done and they will go their own way to get it done, they do not like to be closely monitored and will often rebel if faced with a manager tries to micromanage and monitor them every step of the way.