marketing

Macquarie University

The Master of Science in Marketing (MS Marketing) is a 36 semester credit hours degree program (12-18 months) that is designed to prepare students seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge. It will therefore introduce and examine a wide range of issues including: opportunity recognition and marketing research, new product development (NPD), pricing, promotion, networking and word of mouth, relationship and services marketing, sales and selling, and distribution.

Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing.

Namun diatas semua itu, yang paling penting adalah bahwa strategi marketing selalu ditekankan pada titik pandang PR, yang melengkapi suatu blueprint (detail plan of action/rencana rinci kegiatan), yang sesungguhnya bisa diikuti oleh siapapun juga, baik berpengalaman ataupun tidak sama sekali dalam bidang pemasaran.marketingmarketing

Sedangkan menurut Kotler dan Keller: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders ( sebuah fungsi organisasi dan sekumpulan proses untuk menciptakan, mengkomunikasikan dan menghantarkan nilai kepada konsumen dan membangun atau mengatur hubungan dengan konsumen untuk keuntungan perusahaan dan pemegang saham).

Course includes field trips to trade shows, museum visits , and presentations by industry professionals to help students understand the relationship of economic, artistic, technological, social and cultural influences to fashion change.Students apply creative ,research, and analytical skills to plan and develop a trend forecast.marketing