Website Design – What Makes It So Good?
When you are working on a new website for your business regardless if it’s small or big, it is vitally important to know that good websites are those that keep people from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. Some may put importance on its appearance while others go for its strong usability. If you can meet all the criteria for what is deemed to be imperative in website design, then you can expect yours to be great.
Number 1. Appearance – one sure fire way to turn away people is by making your website to look too flashy or dull. Striking a balance between a site that looks too fancy and dull is basically the secret on how you can have the best website design.
If you wish to draw in emotional attachment from people in your site, then learn how to use colors effectively as it can significantly improve their willingness to make transactions on your page. The psychology of colors is proven to work and is widely used by professional website designers to be able to manipulate message to its visitors whether you believe it or not. The design must never look confusing or too complex but instead, it has to resemble the business and to what services and/or products you’re offering.
Number 2. Website purpose – just before you get started on website development, it will be crucial to set your objectives and ask yourself on what you want your visitors to benefit from your page. The content of the website has to be kept updated regularly and mind you because it is fairly easy to tell whether the site is updated or not. This is going to negatively reflect on the business since the homepage works like a resume. What you want from your content to is to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – because of the reason that the internet is providing great amount of information, it is fairly difficult to grasp other people’s interest and attention and make them stay on your site for long. Among the biggest turn offs for a website visitor is its poor visibility. This is the reason why many web designer and developers make sure that the site isn’t just navigable but user friendly too.
Try talking to a web developer regarding the design of your website and they’ll tell you that it shouldn’t take more 4 clicks to reach a specific section of your page. Rather, professionals make sure that they’re applying a general rule of reaching to designated sections in no more than 2 clicks.