The Bachelor of Business Administration (BBA) is a Bachelor’s degree with a scope of 210 credits (completion time 3.5 years). Because most companies participate in global markets, students who have skills in and knowledge about international business practices and cross-cultural management have a distinct advantage in the business world. You will learn how to analyse different business environments and you will understand the development of international business in emerging markets as well as the role of emerging market firms in the global economy.
Demonstrate cross-cultural awareness, communication, conflict management strategies and negotiation skills for conducting international business. Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved.
In particular, you will study how and why companies choose to operate internationally, the entry strategies available to them, globalisation and the international marketing …