Marketing practice tended to be seen as a creative industry in the past, which included advertising , distribution and selling However, because the academic study of marketing makes extensive use of social sciences , psychology , sociology , mathematics , economics , anthropology and neuroscience , the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. Karena pemasaran bukanlah ilmu pasti seperti keuangan, teori marketing mix juga terus berkembang. This module will arm students seeking to gain a career in market analysis, customer analysis , advertising and marketing communications. We’ve partnered with the Australian Marketing Institute, the professional association fro marketers to make sure you graduate ready to be a marketing professional.

Our graduates typically take up roles as varied as marketing manager, advertising director, brand manager, communications coordinator and marketing data analyst. This is more likely to happen in growth areas such …