Business management is a versatile field that offers opportunities for individuals with a variety of interests and skills. The combination of academic challenge and practical focus makes the prospect of studying a business degree highly appealing for those attracted to the competitive yet collaborative learning environment offered by many business schools and departments.
This module brings together two important and closely related areas of study for marketing and business students, namely understanding how buyers behave and make decisions, and how to use this knowledge to effectively communicate with selected target markets.
Internet, which has opened the boundaries, we can trade on it, communicate on it and advertise on it, in the whole world within seconds, Easy and quick travel methods and reduction in barriers to enter new places, a British passport holder can enter 173 countries in the world without a visa or a on arrival visa and also, Saturated markets forces business to move to different markets, where the cost of production is lower.
Upon successful completion of this degree, students should have acquired and enhanced their knowledge and understanding of a wide range of management issues, including harnessing technology effectively, leading and managing people, leading change, managing creativity and innovation, markets and resources, managing in the global business environment, strategic management, and working in teams.
Very strong knowledge of the given organization’s processes, the industry to which the organization belongs, the culture of the said organization and its business operating model, as well as effective inter-personal communication skills at all management levels are also required.