We’re proud and humbled to donate communications expertise to our chosen pro bono companion,Black Travel Alliance, in assist of our joint mission of ensuring equal representation of POC throughout the global tourism trade. Together, we may help locations and travel brands achieve inclusivity objectives whereas strengthening exterior and inner range efforts. Among the various professionals stuck at house throughout COVID-19 have been travel influencers, whose livelihoods rely upon the ability to visit new locations and share their experiences with their communities. InKetchum’s newest “Ask an Influencer” Report, travel influencers open up about the impact of COVID-19, how it’s changed them, and how they anticipate the world to look on the opposite aspect of stay-at-home measures. Many tourism and hospitality leaders are wondering whether pushing travel proper nows the best thing to do, and they’re unsure how it’ll resonate with media.
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