For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. As a student of Marketing with Brand Management you will study three core topics in Marketing in the Autumn Semester before deciding on your final course of study. In the core Marketing Management Applications module, our MSc in Marketing students have to apply this knowledge through a project undertaken for an external company.
Detailed below are some recommended readings if you have not done any marketing before and wish to do some reading before the course starts. Eksekutif marketing harus mampu menyusun core strategy ( strategi inti) perusahaan untuk tahun yang akan datang. It will introduce a range of tools and techniques for use when developing marketing audits and plans and test students’ …