Another extrapolation from Maslow is that action is motivated by the needs or interests of the actor, and that ethics is considered in terms of the impact of that action in terms of its consequence to other parties. In recent decades, the ethical spotlight has focused on the responsibility that a firm has for the activities of the other entities, what we shall refer to as supply-chain-responsibility. This includes self-control, consumer protection and welfare, service to society, fair treatment to social groups, not to exploit others, etc.
However, the social responsibility movement is but one aspect of the overall discipline of business ethics. However, it is the responsibility of local management to ensure that Novo Nordisk’s direct-to-consumer communication provides patients with accurate, accessible and useful health information.
In this sense, the action of the business is influenced by the perceived future action of the intended customer. Peword Research Institute researcher …