Master’s Degree Programmes
25/08/2022The best marketers prove themselves where it matters: at the heart of the business world. Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals.
Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information. Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a Marketing MSc student you will have access to the Markstrat simulation platform, a web-based approach to testing strategies in a realistic competitive environment.
The course is …