Novelty includes the unexpected, suppressed, new, or unfamiliar elements of the location. The novelty dimension may hold consumers exploring a shopping site, whereas the complexity dimension might induce impulse purchases. Customers are attracted to online buying not only due to excessive ranges of comfort, but also Promo because of broader alternatives, competitive pricing, and greater entry to information. They centered on buying motivations and found that the variety of products obtainable and the perceived convenience of the buying online expertise had been significant motivating components.
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