Marketing knowledge and skills are in high demand as the world transforms into a global marketplace for internationally traded goods, services, and ideas. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
By this we learned how to build the link between Marketing theory and everyday Marketing practice. The marketing plan inludes a situation analysis that in large part comprises a market opportunity analysis and an assessment of the existing or potential business’ strenght, weaknesses, threats, and opportunities in the marketplace.
Dari pengertian diatas dapat kita lihat bahwa proses marketing lebih panjang dan komplek dibandingkan dengan proses sales. Developed by faculty from Cornell University’s SC Johnson College of Business, these certificates cover marketing …