Alberta School Of Business
23/12/2021Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. The challenge for today’s global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners.
Pakar marketing yaitu Lovelock dan Wright mengembangkan bauran pemasaran (marketing mix) menjadi integrated service management dengan menggunakan pendekatan 8Ps, yaitu: product elements, place, cyberspace, and time, promotion and education, price and other user outlays, process, productivity and quality, people, and physical evidence.
At the end of the course, the student should understand the role of decision models in analytic marketing decision-making; be able to follow the basic steps in opportunity identification, design, testing, and implementation; and know how to read and interpret new product and service market research.
B2B …