Tag: chair

Welcome To The Chair Of General Management And Marketing

14/06/2022 By Tiffany

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner’s perspective, enabling you to address marketing challenges in critical and creative ways. This module is designed to provide students with a good understanding of research theory and practice, from the perspective of marketing management. Those interested in pursuing a marketing career will often complete a bachelor’s and/or master’s degree in the subject.

Recent graduates have progressed to professional roles such as Marketing Manager at Microsoft, Visual Merchandiser at Tesco and Marketing Analyst at Bank of Ireland, Digital Proposition Owner at The National Lottery. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

Marketing can help you attract new customers, focus on satisfying their needs and build lasting relationships. By the way, if …