Tag: creating

The business plan is the key ingredient for a successful business and is often ignored. It’s often the case that investees will overestimate the value of their business by much the same amount that investors will undervalue it. In order to win greater financial confidence from potential investors, it’s important to detail how an exit route could be achieved and demonstrate your understanding of what your business needs to look like in order to achieve it.

This is simply an explanation of what your marketing strategy is and how you will execute it. Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

This situation is complicated by the fact that many venture capitalists will refuse to sign an NDA before looking at a business plan, lest it put them in …