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Rock Street, San Francisco
international business

International Business Lasell College

The Bachelor of Business Administration (BBA) is a Bachelor’s degree with a scope of 210 credits (completion time 3.5 years). Because most companies participate in global markets, students who have skills in and knowledge about international business practices and cross-cultural management have a distinct advantage in the business world. You will learn how to analyse different business environments and you will understand the development of international business in emerging markets as well as the role of emerging market firms in the global economy.international business

Demonstrate cross-cultural awareness, communication, conflict management strategies and negotiation skills for conducting international business. Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved.

In particular, you will study how and why companies choose to operate internationally, the entry strategies available to them, globalisation and the international marketing …

marketing

Marketing Lasell College

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers and society. Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.

The three fundamental areas of corporate globalization are covered in this course: (1) integrate sourcing, production, and marketing; (2) allocate resources to achieve a balanced portfolio and growth; and (3) coordinate marketing activities across countries and regions.marketing

Beragam definisi atau pengertian Bauran Pemasaran” atau Marketing Mix” disampaikan pakar marketing namun secara umum dapat disampaikan adalah kumpulan dari variabel-variabel pemasaran yang dapat dikendalikan yang digunakan oleh suatu badan usaha untuk mencapai tujuan pemasaran dalam pasar …