Marketing Darla Moore School Of Business University Of South Carolina

To that finish, lectures and case discussions shall be supplemented with in-class workout routines and demonstrations as well as a simulation and on-line studying. Behavioural economics is an rising subject that reveals most choice makers aren’t fully rational, and that their behaviour deviates from normative requirements in systematic methods. Biases in judgment can lead to choice errors by managers and customers alike. This also presents an opportunity Business Marketing, however, for managers, shoppers and public policy makers because it’s possible to alter and improve decisions through behavioural interventions. The course will cowl the principle behavioural theories and develop students’ abilities to test and implement behavioural interventions through experimentation. Students will work on tasks in collaboration with an exterior organization.

• Determine your value proposition — Give potential consumers a compelling reason to purchase from you.
• The availability of optional modules