At its basic level, marketing is about determining the value of your product or service and communicating that information to customers. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. The course further integrates the application of computer software in compiling and interpreting statistical data in relation to marketing decisions, such as those related to market segmentation and distribution.
You’ll market a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market. Discuss literature about brand strategy and management, brand-related consumer behaviour and focus on topics such as internal branding and brand positioning, equity, extension, communication and communities.
Notably, current members of staff regularly consult …