Tag: pemasaran

Pengertian Bauran Pemasaran (Marketing Mix)

14/03/2022 By Tiffany

Marketing practice tended to be seen as a creative industry in the past, which included advertising , distribution and selling However, because the academic study of marketing makes extensive use of social sciences , psychology , sociology , mathematics , economics , anthropology and neuroscience , the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes. Karena pemasaran bukanlah ilmu pasti seperti keuangan, teori marketing mix juga terus berkembang. This module will arm students seeking to gain a career in market analysis, customer analysis , advertising and marketing communications. We’ve partnered with the Australian Marketing Institute, the professional association fro marketers to make sure you graduate ready to be a marketing professional.

Our graduates typically take up roles as varied as marketing manager, advertising director, brand manager, communications coordinator and marketing data analyst. This is more likely to happen in growth areas such …

Bauran Pemasaran (7P)

18/03/2018 By Tiffany

At its basic level, marketing is about determining the value of your product or service and communicating that information to customers. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. The course further integrates the application of computer software in compiling and interpreting statistical data in relation to marketing decisions, such as those related to market segmentation and distribution.

You’ll market a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market. Discuss literature about brand strategy and management, brand-related consumer behaviour and focus on topics such as internal branding and brand positioning, equity, extension, communication and communities.

Notably, current members of staff regularly consult …