But in a post-COVID world, the physicality of retail shall be very different as a result of clients will wish to keep their distance and simply not touch as a lot. Bird says physical retail will maintain low- or no-touch features, corresponding to click-and-collect and virtual try-ons. However, he emphasises that retailers should employ creative methods to keep customers engaged. Walker also notes that human beings are “creatures of habit”, returning to the products and types they already know and love.
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