Alongside from the Expedia site, the company owns Hotels.com, Vrbo, Trivago, and different travel fare aggregators and metasearch engines. Before the dramatic impact of the health disaster on the travel industry, leisure tourism spending worldwide had elevated steadily since 2015. Global expenditure on leisure trips peaked at roughly 4.7 trillion U.S. dollars in 2019, growing by three.1 percent over the earlier year. Overall, leisure tourism spending made up seventy eight.6 p.c of whole global travel spending in 2019. Travel & tourism is doubtless certainly one of the largest sectors by method of world economic impact.
- Originality/value Leaning on the foundations of the advertising literature and the market segmentation theory, this analysis attempts to create a theoretical contribution that can be used to phase international tourists primarily based on their travel motivations.
- Past efficiency isn’t a guide to future performance and shouldn’t be the sole factor of consideration when choosing a