All About Marketing
Whether you’re a restaurant with 40 staff or a sole-trading accountant, every business needs to understand the value of marketing. A comprehensive plan to target resources where they will deliver the best return on investment The infrastructure to support each stage of the marketing process has to be in place and entire organization must be geared up to handle the inquiries appropriately.
The understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution and marketing communication strategies.
Karena proses marketing di mulai dari design produk, penetapan harga, penyusuan strategi promosi dan jalur distribusi, sedangkan sales hanya menjadi salah satu bagian dari promosi, sehingga tidak memperhatikan faktor lain yang dapat menunjang pemasaran.
A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing , affiliate marketing , desktop advertising or online marketing It tries to perfect the segmentation strategy used in traditional marketing.
The Master of Science in Marketing program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, databases and market research as well as qualitative skills such as consumer behavior.