Business Marketing

Banyak diantara kita mungkin tidak menyadari bahwa setiap produk yang kita beli atau konsumsi sebenarnya menjalani proses penciptaan yang rumit hingga menjadi suatu produk yang sesuai dengan kebutuhan dan keinginan kita. If you have studied a marketing degree you may be eligible for exemptions to some units of our qualifications through our Graduate Gateway scheme. While technology supports forming organization strategy, the business strategy is also helpful in technology development Both play a role in business marketing.

As a rule of thumb you will need at least 12 ECTS related to quantitative research skills (to a level of being able to use statistical techniques such as (multiple) regression, ANOVA and factor analysis), and 18 ECTS of marketing related topics. The Marketing Management Applications core module in the Spring semester aims to provide you with an equivalent experience to an industry placement.

The MSc in Marketing with Brand Management offers students the opportunity to focus more on the specifics of developing and using brands and branding in the marketing context. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

Sehingga keluasan usaha, cakrawala pengetahuan dalam bidang marketing menjadi hal yang penting. In first year you’ll take part in a Marketing Tradeshow where you’ll put theory into practice. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. These skills are practised using marketing cases and the Markstrat computer-based marketing simulation which allows students to develop and run a portfolio of brands in the safety of the classroom.