As both an art and a science, marketing is undergoing dramatic and exciting changes and the field promises to be just as dynamic in the years ahead. However, employers will generally recruit graduates for marketing roles from a wide variety of degrees, such as Business Studies or English, as long as you can prove that you have the relevant skills. Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information.
The Digital Marketing Nanodegree content is available online globally 24/7 in your Udacity classroom. A major goal of this course is to help students learn to use an analytic decision-making approach in developing and marketing new products and services that meet customer needs in the consumer, industrial, and service settings.
Good marketing helps you to examine all aspects of your business, no matter how small, and think about how they affect the perception your customers’ have of your business. Because of our holistic approach, program graduates will be uniquely prepared to fill a wide array of digital marketing roles.
Thoroughly assess customer needs and determine marketing objectives based on those needs. From a product’s placing on the map, a firm would tailor its marketing communications to suit meld with the product’s perception among consumers. Learn how to conduct digital marketing research to investigate your customers and competitors online.
As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. The MSc in Marketing is a one-year full-time course where you can choose to specialise in Brand Managment or Retail.