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Identifying something that people or businesses want and are prepared to pay for, or a problem that they would like solved (it could be an easy way to make a cup of tea, it could be getting the latest music). Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). The MS in Marketing helps with career advancement of several domestic graduates have been promoted to Director or VP positions. The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc.

The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers. The Module introduces basic economic principles and aims to develop economic reasoning, ultimately leading students to appreciate the application of economics to a range of marketing and business problems and its relevance in a variety of contexts.

Next to all essential courses (B2B, B2C, Marketing, Strategy) innovative topics are covered as well (e.g. GeoMarketing). Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field.

The main topics studied include: investment appraisal; summary statistics; probability distributions for marketing; correlation and linear regression; forecasting techniques for time series; and project management. Marketing is a method of educating consumers about the value of one product or service over another.

In this course, we give you a framework to help you organize and plan your marketing approach. The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.