Email hosting is as important as website and domain hosting NZ to ensure a successful business. The email service provider (ESP) you select is where a lot of business email marketing magic happens. You actually cannot send marketing emails without one.
So whether you are choosing an ESP for the first time or planning to switch, it is a major decision.
Let’s look at some questions to consider when evaluating NZ email hosting providers and determining which one is right for you.
Choosing Business Email Hosting Providers: Key Questions You Should Ask
1. Does The Email Service Provider Have Trials or Free Plans?
Several email hosting providers offer a free trial option. This trial provides insight into what an ESP offers before you choose them. It is essential to note that features might be limited on free plans from ESPs. A limited-time trial of a paid hosting plan might give you a better idea of what to look forward to. You can usually contact the ESP and get a custom demo to answer your queries.
Regardless, by taking an email server provider for a test drive, you can get a feel for uploading lists, user functionality, and test deliverability and build an email campaign to become accustomed to the software.
2. Does The Email Service Provider Fit Your Email Marketing Budget?
When choosing an email server provider, two significant aspects that impact pricing are the number of emails you must send out each month (Send Volume) and the size of your list (number of contacts).
To determine whether an email service provider’s pricing is worth it, compare its features and benefits with those of other providers.
3. Does The Email Service Provider Have Reliable Support?
Finding your way around new marketing technology can be challenging. This is why checking what kind of support a potential email server provider can offer is essential. For instance, some email service providers have dedicated support teams to help you when uploading a new list or nailing down new automation triggers.
Your ESP should provide both phone and online customer support and training. The customer support provided by your ESP will be crucial for your success.
4. How Do They Do With Email Deliverability?
If you choose an email service provider and start having email deliverability issues that are not your fault, it can become a significant problem. This typically happens when you send emails from a shared IP address.
Let’s say your email server provider allows senders with shady reputations to send spam from the same IP address you use. That will make you look like a potential spammer, too. This could harm your reputation among mailbox providers and decrease your deliverability.
This is why you must review the email service provider’s “Acceptable Use Policy”, which includes guidelines senders must maintain when using the platform.
You can also choose additional features that support strong email deliverability. These include spam testing, blocklist monitoring, deliverability metrics, and more.
To Wrap It Up
It is essential to note that your choice of email hosting provider can either position your business for continued growth and success or become a huge roadblock.
Utilise these questions to ensure you end up with the right email service provider and start your new relationship positively. Finding the right ESP is a time-intensive process. However, it can be rewarding when done properly.