The University of Stirling Management School’s Marketing Division ranks among the top in the country. Sebelum menyusun marketing plan maka wirausaha harus mengetahui seluk beluk atau konsep-konsep pemasaran dan segala informasi telah dikumpulkan, maka seorang wirausaha baru menulis marketing plannya. The relationship between marketing principles and the determination of style in the context of image usage are explored.
The pool of elective subjects is refreshed on a regular basis; in 2016-17 we will include new modules on Innovation in Marketing and Multichannel Marketing and Retail. The field of marketing has several exciting career opportunities in areas such as sales, advertising, retailing, market research, promotion, and product management.
It gives you the opportunity to gain knowledge and increase your confidence working on a ‘live’ marketing topic as you operate within the management boundaries and budget of an external client organisation. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues.
A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive.
The marketing orientation is perhaps the most common orientation used in contemporary marketing. The Four P’s of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy.