Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. You can gain direct access to the Master’s programme in Marketing with a university bachelor’s degree in Economics, (International) Business Administration or Econometrics from Vrije Universiteit Amsterdam if you have successfully completed the following subjects: compulsory core subject Marketing.
The study of marketing starts with basic principles in first year and develops in the second year through more specialist modules in marketing such as consumer behaviour, services marketing, strategic planning, product innovation, and marketing for entrepreneurs.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services.
Options are also available that enable specialisation in areas of interest, including market research, consumer behaviour, advertising and promotion, retail marketing, services marketing, tourism marketing, behavioural change marketing and strategic marketing.
Certain sectors and industries are frequently covered by marketing courses, whilst other areas, although extremely important to a country in terms of gross turnover and strategic implications, are virtually neglected, leaving marketing students ill-prepared when they leave university and work in a variety of situations either on placement or after graduation.