Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. Perencanaan marketing adalah salah satu perencanaan yang harus dibuat dalam suatu perusahaan. He has worked in different roles in media, tech, and marketing in Europe and the US. Setelah wirausahawan memahami beberapa konsep pemasaran, maka selanjutnya disusun marketing plan.
We believe Marketing is popular and relevant because we respond to our students’ needs and we understand the demands of professional organizations in industry and society. In the core Marketing Management Applications module, you will be asked to apply this knowledge through a project undertaken for an external company.
All students will register for the MSc in Marketing in the first instance and will then have the opportunity to change degree pathway by the end of the Spring semester. At the end of this module, students should be able to evaluate the usefulness of various marketing techniques for a range of business organisations.
Classes are offered on-campus in the evening (some are available online) and are especially suitable for students working full-time or part-time jobs. Hal ini sesuai dengan pemikiran bahwa PR sangat penting dalam proses integrated marketing communication, berkontribusi dengan caranya sendiri tetapi juga konsisten dengan cara untuk mencapai tujuan pemasaran.
Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations. You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing.