Master’s Degree Programmes

The best marketers prove themselves where it matters: at the heart of the business world. Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals.

Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information. Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.

Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a Marketing MSc student you will have access to the Markstrat simulation platform, a web-based approach to testing strategies in a realistic competitive

The course is designed for those seeking to develop their knowledge of Marketing but it is not restricted to those who have already studied Marketing or related Business subjects. Marketing mix menciptakan seperangkat alat untuk membangun posisi yang kuat ke dalam pasar

During my Bachelor studies of International Business & Languages”, I noticed how I was the most passionate about courses and topics related to Marketing. Entry-level positions generally are based in sales or as marketing department assistants, as well as in agencies or through providing assistance to general management, with average starting salaries around $45,