On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. Effectively apply sales and product management theories to understand real-life marketing problems and to design better market-based product strategies. Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing.
A Minor in Marketing (12 credits) is available only to JMSB undergraduate students. Please feel free to reach out to these MS Marketing ambassadors with any questions you may have. Learn how to grow your email marketing lists and run focused, targeted campaigns.
With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment.
In that way students receive an excellent overview of the different areas that shape the field of Marketing. At the end of this program, you will have a digital marketing portfolio that showcases your real-world experience. The MSc in Marketing is a specialist, 12-month full-time taught postgraduate course.
I’ve experienced the master Marketing as the thoughest year of my studies, much harder than the master BA (Transport, Distribution, Logistics) and my bachelor. This module introduces students to digital marketing tools and techniques widely used by marketers across different kinds of organisations.