Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers and society. Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.
The three fundamental areas of corporate globalization are covered in this course: (1) integrate sourcing, production, and marketing; (2) allocate resources to achieve a balanced portfolio and growth; and (3) coordinate marketing activities across countries and regions.
Beragam definisi atau pengertian Bauran Pemasaran” atau Marketing Mix” disampaikan pakar marketing namun secara umum dapat disampaikan adalah kumpulan dari variabel-variabel pemasaran yang dapat dikendalikan yang digunakan oleh suatu badan usaha untuk mencapai tujuan pemasaran dalam pasar sasaran.
It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’.
When you click on the image below, you’ll be taken to The Chartered Institute of Marketing world on the Plotr website, which will give you loads of information about the different job roles available in marketing. Apply cross-cultural frameworks to understand and solve real-life international marketing problems, and gain a critical understanding of the challenges in cross-cultural survey research.